Health care Essay Example | Topics and Well Written Essays - 1500 words

Health care - Essay Example A concept entailing a well designed marketing offers guidance to the development of comprehensive marketing initiatives, which assists in attracting individualized markets. The target market of health care organizations comprises of group of customers through their services and goods. This creates the need for a good strategy, and the target market is evaluated the well thought-out in order to develop a plan for targeting surrounding community. Therefore, health care organizations position themselves in a way that separates themselves from the competitors. In this case, heath care organizations offer the similar services and products, thus by providing unique services the organization leads attraction of new customer’s base and development of a substantial relationship between customers and organization. Moreover, the organization target market is considered unique through the services and products that they offer in order to attract new customers. Competitive health care indu stry requires a periodic examination of products and services in order to ensure that the products and services offered to the patients are of high quality. ... The hospitals have also been conducting periodic surveys in order to identify target segment within a certain area. The hospitals provide unique services in order to part themselves from the competitors. On the other hand, there is a need to understand the fundamental dimensions of differentiation and position in order to explore the marketing strategies of Cleveland Clinic and CVS Minute Clinic. According to Spencera, Joinerb and Salmonc (2009), differentiation relates to the process of adding a set of substantial differences that are valued by customers in a way that can distinguish the organization products and services from competitors’ offerings. Therefore, the health care institution differentiate their market through offering an along five dimensions, which include; products, services, channels, image and personnel. However, services dimensions in health care field are significant through the relations between the employees and patients. In this case, a positive experie nce concerning the employees and patients can create the difference of one hospital from the competitors. The hospital applies a well-planned marketing and branding tactic in order to establish a course of action for the maturity of effective marketing campaign. Moreover, they have marketing and branding strategies, which are key components of consideration through the development of their marketing plan. Cleveland Clinic and CVS Minute Clinic have an approach that offers incentives for the process of expansion through marketing initiatives, which attract distinguished market. Therefore, they are able to offer services that are desired by a certain group of consumers in the target market. The target customer refers to people who have a high likelihood